About
About
SVIDesign is the creative and strategic force behind some of the most iconic international brands, as well as some of the most up-and-coming.
SVIDesign is the creative and strategic force behind some of the most iconic international brands, as well as some of the most up-and-coming.
We’ve created brands for high-end fashion labels, luxury hotels, yacht builders, manufacturers of fine products, base-industry businesses and nation-building events , amongst many others — from brands with a loyal following of discerning luxury customers to those engaging audiences of over 12 million within a cultural legacy 176 years in the making.
SVIDesign understands how people experience brands today: how they shop and spend, eat and drink, sail and fly, relax and work, sleep and party. What ultimately drives their choices is an emotional response to brand experience that expresses intelligence, care, style, and craftsmanship.
And we make it look effortless.
We’ve created brands for high-end fashion labels, luxury hotels, yacht builders, manufacturers of fine products, base-industry businesses and nation-building events , amongst many others — from brands with a loyal following of discerning luxury customers to those engaging audiences of over 12 million within a cultural legacy 176 years in the making.
SVIDesign understands how people experience brands today: how they shop and spend, eat and drink, sail and fly, relax and work, sleep and party. What ultimately drives their choices is an emotional response to brand experience that expresses intelligence, care, style, and craftsmanship.
And we make it look effortless.
Our Beliefs
Our Beliefs
01
METHOD BRANDING
At SVIDesign, we apply a Method Acting philosophy to brand creation, immersing ourselves in the role of owner or key stakeholder to define brand character and channels of expression from the inside out. This depth of involvement often leads to an integrated specialist partnership, translating our clients’ deep understanding of the businesses into brands that connect with their audiences. The result is work that feels authentic, relevant, and enduring, while remaining beautifully executed. This way of working naturally leads to long-term relationships, as we stay present as brands evolve rather than leaving clients alone with the outcome.
02
BEYOND SECTORS
We are not defined by a single sector, but by a process that enables a precise and efficient understanding of any relevant field. What remains constant is not the sector, but the clarity and emotional resonance between a brand’s character and the people it speaks to. This dual focus allows us to work confidently across sectors, from established corporations to emerging start-ups, without being constrained by industry labels. As such, our experience spans hospitality, luxury, international exhibitions, real estate, retail, and technology, while perspectives drawn from adjacent and contrasting fields bring rigour, refinement, and an element of surprise.
03
INTERNATIONAL EXPERIENCE
Based in London, SVIDesign works with both internationally active organisations and those preparing to expand beyond their home markets. Operating at the centre of a global city places us at the intersection of business, design, culture, and technology—an environment that continually informs and elevates our work. Through projects across multiple regions, we have developed a nuanced understanding of cultural context, balanced by an appreciation of shared human values. This perspective is strengthened by the international nature of our team, whose diverse backgrounds contribute depth, sensitivity, and a considered global outlook that directly benefits our clients.
04
COLLECTIVE MINDSET
We believe a brand only succeeds when every aspect of its experience feels consistent, integrated, and aligned. When one element falls short of the others, credibility is lost—because brands are ultimately judged not by their strongest expression but by their weakest link. For this reason, we work through deeply integrated, creative collaboration, always guided by the bigger picture. We actively engage and co-create with compatible disciplines—including interior and product designers, manufacturers, copywriters, photographers, and other specialists—to ensure that brand experiences are conceived and delivered as a unified whole. This collective, cross-disciplinary approach enriches the work with multiple perspectives, strengthens creative intelligence, and results in outcomes that are coherent, credible, and genuinely enjoyed by people.
05
CREATIVE EXCELLENCE
Our work is guided by intelligent creativity, clarity of thinking, and deliberate execution. We do not follow trends or impose a fixed visual style; instead, each outcome is shaped by a rigorous analytical process and the specific context of the brand. While we value industry recognition, we never pursue awards at the expense of the work itself. Our focus remains on client satisfaction and on pushing creative boundaries with purpose, relevance, and reasoning. Within this approach, SVIDesign has received numerous international distinctions. Our work is featured in The History of Graphic Design by Taschen, and has been recognised with Platinum and Gold awards from Graphis, the European Design Award, and ULUPUBiH, among others. Selected projects have appeared in international publications including Lürzer’s Archive, Creative Review, Design Week, and DesignBoom, alongside interviews, collaborations, and exhibitions. Members of our studio are also regularly invited to serve on international judging panels and to lecture on design and branding—engagements that reflect our ongoing contribution to the wider creative and cultural landscape. These moments are not the objective, but a by-product of work carried out with care, intelligence, and conviction.
01
METHOD BRANDING
At SVIDesign, we apply a Method Acting philosophy to brand creation, immersing ourselves in the role of owner or key stakeholder to define brand character and channels of expression from the inside out. This depth of involvement often leads to an integrated specialist partnership, translating our clients’ deep understanding of the businesses into brands that connect with their audiences. The result is work that feels authentic, relevant, and enduring, while remaining beautifully executed. This way of working naturally leads to long-term relationships, as we stay present as brands evolve rather than leaving clients alone with the outcome.
02
BEYOND SECTORS
We are not defined by a single sector, but by a process that enables a precise and efficient understanding of any relevant field. What remains constant is not the sector, but the clarity and emotional resonance between a brand’s character and the people it speaks to. This dual focus allows us to work confidently across sectors, from established corporations to emerging start-ups, without being constrained by industry labels. As such, our experience spans hospitality, luxury, international exhibitions, real estate, retail, and technology, while perspectives drawn from adjacent and contrasting fields bring rigour, refinement, and an element of surprise.
03
INTERNATIONAL EXPERIENCE
Based in London, SVIDesign works with both internationally active organisations and those preparing to expand beyond their home markets. Operating at the centre of a global city places us at the intersection of business, design, culture, and technology—an environment that continually informs and elevates our work. Through projects across multiple regions, we have developed a nuanced understanding of cultural context, balanced by an appreciation of shared human values. This perspective is strengthened by the international nature of our team, whose diverse backgrounds contribute depth, sensitivity, and a considered global outlook that directly benefits our clients.
04
COLLECTIVE MINDSET
We believe a brand only succeeds when every aspect of its experience feels consistent, integrated, and aligned. When one element falls short of the others, credibility is lost—because brands are ultimately judged not by their strongest expression but by their weakest link. For this reason, we work through deeply integrated, creative collaboration, always guided by the bigger picture. We actively engage and co-create with compatible disciplines—including interior and product designers, manufacturers, copywriters, photographers, and other specialists—to ensure that brand experiences are conceived and delivered as a unified whole. This collective, cross-disciplinary approach enriches the work with multiple perspectives, strengthens creative intelligence, and results in outcomes that are coherent, credible, and genuinely enjoyed by people.
05
CREATIVE EXCELLENCE
Our work is guided by intelligent creativity, clarity of thinking, and deliberate execution. We do not follow trends or impose a fixed visual style; instead, each outcome is shaped by a rigorous analytical process and the specific context of the brand. While we value industry recognition, we never pursue awards at the expense of the work itself. Our focus remains on client satisfaction and on pushing creative boundaries with purpose, relevance, and reasoning. Within this approach, SVIDesign has received numerous international distinctions. Our work is featured in The History of Graphic Design by Taschen, and has been recognised with Platinum and Gold awards from Graphis, the European Design Award, and ULUPUBiH, among others. Selected projects have appeared in international publications including Lürzer’s Archive, Creative Review, Design Week, and DesignBoom, alongside interviews, collaborations, and exhibitions. Members of our studio are also regularly invited to serve on international judging panels and to lecture on design and branding—engagements that reflect our ongoing contribution to the wider creative and cultural landscape. These moments are not the objective, but a by-product of work carried out with care, intelligence, and conviction.
Selected Clients
Selected Clients
