Harrods
Brand development for the most famous department store
Client
Harrods
Sector
Retail,
Professional Services,
Disciplines
Strategy,
Literature & Print,
Digital,
Photography
Harrods
As one of the world’s most recognisable luxury retailers, Harrods’ visual identity carries immense cultural and commercial weight. Over the course of our long-standing partnership, we have worked closely with the brand to refine and protect its visual expression, with brand implementation defined and controlled by a comprehensive set of guidelines. Developed to bring clarity, consistency, and confidence across every touchpoint, the guidelines provide a considered framework for how the brand is expressed—balancing heritage with the demands of a modern, global audience. From core identity principles to their application across environments and communications, the system ensures that Harrods remains unmistakably itself, wherever it appears.
Harrods
Brand development for the most famous department store
Client
Harrods
Sector
Retail,
Professional Services,
Disciplines
Strategy,
Literature & Print,
Digital,
Photography
Harrods
As one of the world’s most recognisable luxury retailers, Harrods’ visual identity carries immense cultural and commercial weight. Over the course of our long-standing partnership, we have worked closely with the brand to refine and protect its visual expression, with brand implementation defined and controlled by a comprehensive set of guidelines.
Developed to bring clarity, consistency, and confidence across every touchpoint, the guidelines provide a considered framework for how the brand is expressed—balancing heritage with the demands of a modern, global audience. From core identity principles to their application across environments and communications, the system ensures that Harrods remains unmistakably itself, wherever it appears.
As one of the world’s most recognisable luxury retailers, Harrods’ visual identity carries immense cultural and commercial weight. Over the course of our long-standing partnership, we have worked closely with the brand to refine and protect its visual expression, with brand implementation defined and controlled by a comprehensive set of guidelines.
Developed to bring clarity, consistency, and confidence across every touchpoint, the guidelines provide a considered framework for how the brand is expressed—balancing heritage with the demands of a modern, global audience. From core identity principles to their application across environments and communications, the system ensures that Harrods remains unmistakably itself, wherever it appears.
As one of the world’s most recognisable luxury retailers, Harrods’ visual identity carries immense cultural and commercial weight. Over the course of our long-standing partnership, we have worked closely with the brand to refine and protect its visual expression, with brand implementation defined and controlled by a comprehensive set of guidelines.
Developed to bring clarity, consistency, and confidence across every touchpoint, the guidelines provide a considered framework for how the brand is expressed—balancing heritage with the demands of a modern, global audience. From core identity principles to their application across environments and communications, the system ensures that Harrods remains unmistakably itself, wherever it appears.
With a heritage spanning over 175 years, Harrods remains one of the world’s most iconic luxury destinations—its façade and logotype synonymous with tradition, prestige, and enduring global recognition.
With a heritage spanning over 175 years, Harrods remains one of the world’s most iconic luxury destinations—its façade and logotype synonymous with tradition, prestige, and enduring global recognition.
