British luxury designer Sophia Webster is known for her distinctive blend of femininity and sophistication. As the brand continued to grow in scale and complexity, we were commissioned to refine its identity and expand its sub-branding system. The refreshed identity is anchored by two logos. The master logo was carefully crafted to bring clarity and refinement to the brand’s core expression, while a decorative signature logo—drawn from Sophia Webster’s own handwriting—adds a more personal and expressive layer. Together, they form a flexible system that balances structure with individuality, supporting the brand across products, packaging, and global touchpoints.