Azimut Yachts

A bespoke typographic design for Italian yachting excellence

Client

Azimut|Benetti Group

Sector

Yachting,

Manufacturing & Industry,

Disciplines

Branding,

Signage & Wayfinding,

Brand Architecture,

Photography

Azimut Yachts

Azimut Yachts has built its reputation on Italian craftsmanship and innovation in luxury yachting. With collections spanning from the agile Seadeck series to the commanding Grande superyachts, the brand required a clear visual system to bring order to a diverse and expanding fleet. We developed a new logotype and bespoke numbering system to categorise and distinguish each yacht model across their range. The letterforms adopt a minimalist approach with clean geometric construction, designed to work beautifully in stainless steel on hulls and superstructures. The result is a refined identity that reflects the precision engineering and Italian design pedigree of the yachts themselves.

Azimut Yachts

A bespoke typographic design for Italian yachting excellence

Client

Azimut|Benetti Group

Sector

Yachting,

Manufacturing & Industry,

Disciplines

Branding,

Signage & Wayfinding,

Brand Architecture,

Photography

Azimut Yachts

Azimut Yachts has built its reputation on Italian craftsmanship and innovation in luxury yachting. With collections spanning from the agile Seadeck series to the commanding Grande superyachts, the brand required a clear visual system to bring order to a diverse and expanding fleet. We developed a new logotype and bespoke numbering system to categorise and distinguish each yacht model across their range. The letterforms adopt a minimalist approach with clean geometric construction, designed to work beautifully in stainless steel on hulls and superstructures. The result is a refined identity that reflects the precision engineering and Italian design pedigree of the yachts themselves.
Azimut Yachts has built its reputation on Italian craftsmanship and innovation in luxury yachting. With collections spanning from the agile Seadeck series to the commanding Grande superyachts, the brand required a clear visual system to bring order to a diverse and expanding fleet. We developed a new logotype and bespoke numbering system to categorise and distinguish each yacht model across their range. The letterforms adopt a minimalist approach with clean geometric construction, designed to work beautifully in stainless steel on hulls and superstructures. The result is a refined identity that reflects the precision engineering and Italian design pedigree of the yachts themselves.
Azimut Yachts has built its reputation on Italian craftsmanship and innovation in luxury yachting. With collections spanning from the agile Seadeck series to the commanding Grande superyachts, the brand required a clear visual system to bring order to a diverse and expanding fleet. We developed a new logotype and bespoke numbering system to categorise and distinguish each yacht model across their range. The letterforms adopt a minimalist approach with clean geometric construction, designed to work beautifully in stainless steel on hulls and superstructures. The result is a refined identity that reflects the precision engineering and Italian design pedigree of the yachts themselves.

We developed a new logotype and bespoke numbering system to categorise and distinguish each yacht model across their range. The letterforms adopt a minimalist approach with clean geometric construction, designed to work beautifully in stainless steel on hulls and superstructures.

We developed a new logotype and bespoke numbering system to categorise and distinguish each yacht model across their range. The letterforms adopt a minimalist approach with clean geometric construction, designed to work beautifully in stainless steel on hulls and superstructures.