Lusben has been refitting superyachts across Italy since 1956—seventy years of technical expertise, precision engineering, and skilled craftsmanship. While their clients are the height of luxury, Lusben's work happens in the industrial realm: shipyards, dry docks, and workshops where technical precision is paramount. We developed a scripted logotype drawn from Lusben's own archive—a retro flourish speaking to decades of hands-on tradition. Paired with a disciplined grid system, the script sits against technical precision, balancing craft with industrial rigour.