A close study of Victoria Beckham as a brand sets the direction for a refined new identity. Developed through an iterative and collaborative process, the rebrand distils the label’s philosophy into a calm, confident visual language. The logo is built on balance in typography: light letterforms, carefully judged proportions, and deliberate spacing create a wordmark that feels elegant, modern, and assured. This typographic restraint became the foundation for the wider identity system. The brand experience extends into tactile packaging, with bespoke embossed textures for each division—subtle material details that enhance sophistication without excess.