Since 1860, Sunspel has represented the quiet confidence of British luxury—elevated wardrobe essentials crafted from the world's finest natural materials. When a brand carries over 160 years of heritage, any refinement to its identity demands precision and restraint. We redrew the historic crest and rebalanced the logotype, creating a dual system: a decorative marque for moments of ceremonial weight, and a simplified, iconographic form for everyday versatility. While both versions exist, the streamlined mark now serves as the primary expression—a decision that reflects Sunspel's commitment to clarity and function without sacrificing craft.