Self-initiated poster series: “I have no choice but to react against the stains of human behaviours, to highlight our mistakes in the hope that we will learn from them. It is necessary for me to express what bothers and burns inside me by nailing it out on a white surface of paper. That’s how this series of visual memos came about. Over the years I have been displaying them at poster exhibitions, in design publications, or on the walls of my studio, with the ambition that they will make us stop, think and realise the ultimate and profound absurdity of our actions.” Sasha Vidakovic, SVIDesign’s Creative Director