Sasha Vidakovic was born in Sarajevo, Bosnia and Herzegovina, where he studied Visual Communications at the Academy of Fine Arts. After moving to London in 1991, he worked as a designer and creative director of some of the most renowned international design and branding agencies. His career took him to Milan, Italy, where he was a creative director of another global branding agency for a number of years. Returning to London, he established SVIDesign, an independent brand and design consultancy which applies a strategic and analytical approach in reaching creative design solutions. With more than 20 years of experience in the discipline of visual communication and branding, Sasha Vidakovic has created communication strategies, identity programmes, packaging and environmental graphics, as well as books, brochures and catalogues, for clients ranging from big global brands to small businesses and individuals. His client list includes, amongst others: Harrods, Victoria Beckham, Ossie Clark, Ferragamo, Zegna, WWF, Alfa Romeo, Novo Nordisk, Azimut|Benetti yachts, Macmillan publishers, Volvo, Ideal Standard and P&G. Besides professional activities, Sasha pursues personal engagements with design schools and colleges where he occasionally gives lectures and workshops. He is a member of ULUPUBIH and approved as member of CSD in 1995. He also designs and publishes posters as a personal response to world issues. Sasha’s work has appeared and won awards in design publications and various international poster exhibitions. He is a recipient of the 6 April Award of City of Sarajevo for his achievements in graphic design. He has sat on a number of judging panels for design awards (including D&AD and Design Week) and was elected Fellow of the Royal Society of Arts and advisor and ambassador of Belgrade Design Week and the Sarajevo Green Design Festival. Sasha is also a visiting lecturer at Condé Nast College of Fashion, London, and the European Institute of Design IED, Milan, Italy.


Public appearances & awards:

Graphis – Platinum award, Poster Annual 2017

Graphis – Silver award, Design Annual 2016

Graphis – Silver award, Poster Annual 2016

Graphis – Gold & Silver awards, Typography 3 2015

Graphis – Gold award, Social & Political Protest Posters 2015

Graphis – 3 x Silver awards, Poster Annual 2014

Graphis – Gold award, Poster Annual 2013

Graphis – 5 x Silver awards, Design Annual 2013

Graphis – Gold award, Poster Annual 2013

Graphis – 2 x Gold awards, Design Annual 2012

Graphis – 3 x Gold awards, Poster Annual 2012

D&AD Awards, London – Branding 2012

Sarajevo Green Design Festival Lecture 2012

Design Museum London – The Future of Digital Publishing – 2012

D&AD Awards, London – Student Awards 2011

NOVUM magazine, Germany – Packaging design feature interview, 2011

Sept ’10 – Sarajevo Green Design – Sarajevo, Bosnia

Lecture and poster exhibition – Sarajevo, Bosnia

Award of City of Sarajevo for Graphic Design

Packaging Exhibition – Galerija O3one, Belgrade

Belgrade Design Week 09 – Poster Exhibition

Agile Rabbit Publishing – Web Design Index 8

Sandu Publishing – Designing Brand Experience

Taschen Books – Logo Design 3, Logo Design 2, Feature article

Creative Review Annual 08

Belgrade Design Week 07 – Conference Speaker, Belgrade, Serbia

Slice – Exhibition of design work, Belgrade, Serbia

Impact magazine, Italy – ‘The brand in mind’ feature interview

Design Week – Classics pull out, Stop Terrorism poster

Judging Design Week Awards ’02

Graphic International

Judging Scottish Design Awards

Guest speaker at Midlands and West Design Awards

Guest lecturer at School of Visual Arts, University of Missouri, USA

Judging Design Week Awards ’98

Feature interview – Graphic International magazine, London ’96


Joyce Huisman is a Dutch branding, design and media specialist who manages SVI’s Amsterdam operation. Her starting point for every client is the definition of their brand or company identity and core values, and this is the common thread linking her very wide range of successful and high profile strategy and design projects. Joyce has been a communication, PR and creative consultant since 2000, with clients including leading Dutch designers Studio Piet Boon and Robert Kolenik, and the Jopie Huisman Museum. Her early experience as a stylist and writer for magazines, ad agencies and publishers evolved into the creation of new publishing concepts, including more than 30 food titles and 6 design books. She has also worked with clients in the retail, property development and cultural sectors and on product designs for luxury ceramics and textiles. In a world of clutter, confusion and repetition, Joyce is expert at creating targeted strategies to help businesses communicate in the most effective way.