Ossie Clark

Ossie Clark was one of the most iconic British fashion designers from the ’60s and ’70s. The clothing label was re-launched in 2008 with a fresh new identity and a new collection shown at the Serpentine Gallery, during London Fashion Week. The new logotype is based on a custom version of the typeface Avant-Garde (a typeface developed in the ’70s) with a nod to the brand’s legacy. A subdued colour scheme complements the signature colourful patterns of Ossie Clark’s textiles.