Oyster Yachts
Brand refresh for premium bluewater sailing yachts
Client
Oyster Yachts
Sector
Yachting,
Disciplines
Branding,
Strategy,
Photography
Oyster Yachts
Oyster Yachts has built the world's most accomplished bluewater sailing yachts for over 50 years, upholding a proud tradition of British yachting excellence. As the brand evolved to meet the aspirations of a new generation of successful, dynamic owners, the visual identity needed to reflect not just the craftsmanship of the yachts, but the experiences they enable. We repositioned Oyster as an enabler of fulfilment, adventure, and empowerment. Visually, we translated this into a refined, confident language, balancing technical precision with emotional resonance, ensuring every element speaks to Oyster's ambition: to elevate the experience of sailing beyond expectations and become legendary in the world of luxury yachting.
Oyster Yachts
Brand refresh for premium bluewater sailing yachts
Client
Oyster Yachts
Sector
Yachting,
Disciplines
Branding,
Strategy,
Photography
Oyster Yachts
Oyster Yachts has built the world's most accomplished bluewater sailing yachts for over 50 years, upholding a proud tradition of British yachting excellence. As the brand evolved to meet the aspirations of a new generation of successful, dynamic owners, the visual identity needed to reflect not just the craftsmanship of the yachts, but the experiences they enable.
We repositioned Oyster as an enabler of fulfilment, adventure, and empowerment. Visually, we translated this into a refined, confident language, balancing technical precision with emotional resonance, ensuring every element speaks to Oyster's ambition: to elevate the experience of sailing beyond expectations and become legendary in the world of luxury yachting.
Oyster Yachts has built the world's most accomplished bluewater sailing yachts for over 50 years, upholding a proud tradition of British yachting excellence. As the brand evolved to meet the aspirations of a new generation of successful, dynamic owners, the visual identity needed to reflect not just the craftsmanship of the yachts, but the experiences they enable.
We repositioned Oyster as an enabler of fulfilment, adventure, and empowerment. Visually, we translated this into a refined, confident language, balancing technical precision with emotional resonance, ensuring every element speaks to Oyster's ambition: to elevate the experience of sailing beyond expectations and become legendary in the world of luxury yachting.
Oyster Yachts has built the world's most accomplished bluewater sailing yachts for over 50 years, upholding a proud tradition of British yachting excellence. As the brand evolved to meet the aspirations of a new generation of successful, dynamic owners, the visual identity needed to reflect not just the craftsmanship of the yachts, but the experiences they enable.
We repositioned Oyster as an enabler of fulfilment, adventure, and empowerment. Visually, we translated this into a refined, confident language, balancing technical precision with emotional resonance, ensuring every element speaks to Oyster's ambition: to elevate the experience of sailing beyond expectations and become legendary in the world of luxury yachting.
Inspired by the force propelling every Oyster voyage, the logomark captures the fluidity of a wave in perpetual motion. Distilling the brand essence into a single flowing form is homage to the technical mastery of hull design, and the experience of cutting through open ocean.
Inspired by the force propelling every Oyster voyage, the logomark captures the fluidity of a wave in perpetual motion. Distilling the brand essence into a single flowing form is homage to the technical mastery of hull design, and the experience of cutting through open ocean.
The heart of the new identity recognises Oyster owners as successful, dynamic individuals seeking new challenges and deeper fulfilment. Life Changing Experience captures a thirst for adventure, infuses a sense of empowerment, and elevates sailing into something transcendent. Use of a circular frame, reminscent of the yacht's porthole, distils each voyage into a single view.
The heart of the new identity recognises Oyster owners as successful, dynamic individuals seeking new challenges and deeper fulfilment. Life Changing Experience captures a thirst for adventure, infuses a sense of empowerment, and elevates sailing into something transcendent. Use of a circular frame, reminscent of the yacht's porthole, distils each voyage into a single view.
Deep oceanic blues anchor the palette, with lighter tones reflecting the materiality of the yachts — polished steel, hand-finished chrome, and the shifting colours of open water.
Deep oceanic blues anchor the palette, with lighter tones reflecting the materiality of the yachts — polished steel, hand-finished chrome, and the shifting colours of open water.
