Poster Series: Typographic Wanderings

This poster series attempts to deconstruct and detach semantics from words to the point of abstraction. All images were originally created on an iPad and represent gestural interpretations of single letters from the alphabet or complete words. The words spell out jargon phrases popular on the streets of Sarajevo, the hometown of SVI’s Creative Director Sasha Vidakovic.

The poster series uses colour and the formal language of oil paintings or chalk drawings to break down rational relationships between letterforms so that typography becomes a platform for graphic expression.