Pennyhill Park Hotel

Pennyhill hotel is well known as one of the finest luxury retreats in the lush corner of England, Surrey. As a consequence of its organic expansion, it became increasingly challenging for everyone, guests and employees included, to find their way around numerous houses and corridors. We’ve been asked to create a meaningful and elegant navigation system which will make the experience of moving around the hotel a joy. We embraced the quirkiness of The Pennyhill and designed an intuitive wayfinding system with its own family of signs. The end result is not only easier orientation, but the signage quickly became an integral part of the hotel’s personality. Following the success of the interior wayfinding solution, we developed a series of navigation signs throughout the estate.