![Ivančić i Sinovi Identity](https://usercontent.one/wp/svidesign.com/wp-content/uploads/2013/05/Ivancic-ID-mg3.jpg?media=1674728197)
The brand identity for this Serbian pharmaceutical company alludes to the notion of family values, traditional recipes and the sense of comfort they provide. A system of geometric patterns was developed based on traditional Eastern European hand-embroidery. During the process, a custom typeface evolved from the abstraction of the patterns to create a distinct look and feel. Bright colours were used to enhance the personality of each product, while variations in the use of the patterns defined various product line categories.