![Lakeland](https://usercontent.one/wp/svidesign.com/wp-content/uploads/2016/08/Lakeland_GiftCard.png?media=1674728197)
DWC is renowned internationally for the design and manufacture of luxury wall textiles destined for high-end interiors. The new visual identity highlights how they have reinterpreted a traditional product through combining quality craftsmanship with elegant and contemporary styling. We created a symbol and logotype with a classic feel, together with an array of modern dotted patterns to showcase the textural variety of the DWC range – emphasised by using tactile production techniques such as debossing and high-build varnishing.