Salon Aurelie at Rosewood
Reimagining Vienna's salon culture
Client
Rosewood Hotels & Resorts
Sector
Dining & Beverage,
Disciplines
Branding,
Packaging,
Salon Aurelie sits within Rosewood Vienna, a luxury hotel in the former Erste Bank headquarters. Named for Vienna's salon tradition, where women shaped intellectual and cultural life during the Enlightenment era, the venue needed an identity as refined as its history. Keeping the visual language minimal: a custom muse symbol, hand-rendered signature, and distinctive teal, brings warmth to the brand without competing against the hand-painting botanical murals. The resulting space is intimate and unhurried.
Salon Aurelie at Rosewood
Reimagining Vienna's salon culture
Client
Rosewood Hotels & Resorts
Sector
Dining & Beverage,
Disciplines
Branding,
Packaging,
Salon Aurelie sits within Rosewood Vienna, a luxury hotel in the former Erste Bank headquarters. Named for Vienna's salon tradition, where women shaped intellectual and cultural life during the Enlightenment era, the venue needed an identity as refined as its history.
Keeping the visual language minimal: a custom muse symbol, hand-rendered signature, and distinctive teal, brings warmth to the brand without competing against the hand-painting botanical murals. The resulting space is intimate and unhurried.
Salon Aurelie sits within Rosewood Vienna, a luxury hotel in the former Erste Bank headquarters. Named for Vienna's salon tradition, where women shaped intellectual and cultural life during the Enlightenment era, the venue needed an identity as refined as its history.
Keeping the visual language minimal: a custom muse symbol, hand-rendered signature, and distinctive teal, brings warmth to the brand without competing against the hand-painting botanical murals. The resulting space is intimate and unhurried.
Salon Aurelie sits within Rosewood Vienna, a luxury hotel in the former Erste Bank headquarters. Named for Vienna's salon tradition, where women shaped intellectual and cultural life during the Enlightenment era, the venue needed an identity as refined as its history.
Keeping the visual language minimal: a custom muse symbol, hand-rendered signature, and distinctive teal, brings warmth to the brand without competing against the hand-painting botanical murals. The resulting space is intimate and unhurried.
Developing The Muse as our conceptual anchor, we took inspiration from Vienna’s legacy of inspiring women, from Empress Sisi to Adele Bloch-Bauer.
Developing The Muse as our conceptual anchor, we took inspiration from Vienna’s legacy of inspiring women, from Empress Sisi to Adele Bloch-Bauer.
The signature teal is a fresh departure from Vienna’s traditional palette, bringing contemporary warmth whilst honouring the Palmenhaus botanical heritage.
The signature teal is a fresh departure from Vienna’s traditional palette, bringing contemporary warmth whilst honouring the Palmenhaus botanical heritage.
